Briar Prestidge

When entrepreneur Briar Prestidge set her sights on infusing her Women's Power Suit Collection with a distinctive flair, she turned to Yalda for a Print Design Project that would redefine sophistication.

 

The mission was crystal clear – to animate the lining of each suit, telling a unique story and adding a touch of pure luxury.

This bespoke print wasn't confined to just the suit linings; it extended its reach to Briar's packaging and branding, creating a cohesive visual language.

 

The inspiration behind it all stemmed from Prestige's logo, featuring a cow and the Maori Koru pattern.

Yalda's artistic mission was to reinvent and breathe life into this pattern, a metamorphosis that didn't stop with just the suits.

 

The same intricate design found its way into custom cuff links, elevating the entire Power Suit Collection to new heights of personalized sophistication and style.